Snapchat Gives $125,000 to Black Creators

Application deadline is August 12, 2022

Young woman taking selfie a with smart phone hand hold with Milan cathedral in background

This article was originally published on BLAC Detroit.

Snapchat is partnering with Google Pixel, UNCMMN, and Will and Jada Pinkett Smiths’ Westbrook Media for a new program that will support Black content creators. 

The new program is called the 523 Program according to the Atlanta Journal-Constitution, It will give 25 Black content creators support and other resources to help them get the recognition they deserve. The title’s name refers to Snapchat’s original address 523 Ocean Front Walk in Venice, California. 

“Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more,” Snapchat said in a statement. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.”

Candidates must identify as Black, be an emerging talent who is over the age of 18. The 25 lucky winners will receive $10,000 a month for a year, a new Google Pixel phone, and mentoring, partner education from experts, exposure and marketing, plus much more. 


According to the official website, The 523 program aims to build a pathway to success for content companies and creators from underrepresented groups to ensure our ecosystem reflects the diversity within our community.

“The voices of underrepresented groups have long helped shape mainstream culture, yet these creative minds often don’t see the equitable benefits from their impact,” Starr Nathan, the manager of the 523 Program, said in a statement, according to The Hollywood Reporter. “If you want to make a real change, you have to embed equity in the business. That’s why we are designing tailored workshops, providing funding and helping participants build sustainable businesses.”

Applications for the program are open from now through August 12, 2022. For more information and to apply go to:

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